Westpac Logo

Country: Australia
Year: 2014

  • Leverage on the user’s geolocation to push personalized information and offers
  • Propose useful features on customers’ app even when they are offline

Concept

  • Westpac bank proposes to its customers a travel pack on the bank mobile app based on their geographical location
  • A push notification localizes customers when they go to an airport and asks them if they are traveling, where they are going and for how long
  • This information allows Westpac to propose to users travel insurance subscription and offline services when they land, in order to avoid roaming costs
  • Additionally, the app pushes other helpful information and services:
    • The exchange rate and currency info
    • Travel insurance tips
    • Free ATMs overseas

Notification

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