Country: Malaysiarhb
Year: to be confirmed

  • Many insurance companies work on customer loyalties and RHB uses the principal sum as a lever to retain customers
  • Loyalty is key topic in the regulatory context in France (Loi Hamon)

Concept

  • RHB offers a product that gives a predetermined amount in case of the diagnostic of specific diseases

Consumer Benefits

Benefit:

  • A loyalty benefit of 10% per year and up to a maximum of 50% of the principal sum insured
  • An additional 10% pay out if you are diagnosed with certain covered critical illnesses
  • rhb1

Example:

  • You subscribe Plan 2 and you get a liver cancer after 3 years, you will receive:
    • 100 000 + 30 000 (loyalty benefit) + 10 000 (additional benefit)= 140 000

Illustration

rhb2

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