Assurance-Rahma
Country: Morocco
Year: 2014
Simplify the procedure to retrieve capital for beneficiaries via a partnership with a retail banking network

Concept

  • Rahma helps its subscribers to face the huge cost due to funeral financials: the capital is immediately given at the bank front desk to the family of the deceased
  • Differentiation elements compared to standard life insurance products:
    • The subscription process is very simple (no medical questionnaire to fill in)
    • Instantaneous settlement. The family only has to present the certificate of death
    • Capital available in all the Al Barid Bank branches
  • “Rahma” is specifically targeting low income revenues who can’t subscribe to a social cover in case of death

Keyword: simple

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