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Country: France
Year: 2013

  • ING provides a seamless client experience where the amount is directly sent to the client’s checking or savings account without any need of additional information
  • The subscription is 100% online
  • This offer is a push to cross sell products

Concept

  • ING gives the opportunity to its customers to get 80 € on their checking or savings account when subscribing a life insurance for the first time
  • Conditions: be client for more than 6 months and make an initial payment of 2000 € (minimum). Promotional offer valid only until November 26, 2013
  • The subscription is done through the online customer area. Subscription form is prefilled with personal data and can be validated online
  • Money is directly sent to the client’s savings or checking account when the cancellation period is over (≈ 1 month)
  • ING Direct is an online bank
  • The subscription is done 100% through the customer area online

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