Country: SingaporeImage8
Year: 2011

Concept

  • Operating in 30 cities across Asia (Singapore, Indonesia, Philippines, Malaysia, Thailand and Vietnam) Grab is a mobile application that aims to solve transport challenges such as security and traffic jams
  • The company offers a wide range of services such as GrabTaxi (book a budget or premium taxi from its network of drivers) GrabCar (ride in a private car and pay a fixed fare), GrabBike (around the city, users can grab a motorbike taxi), GrabExpress (send parcels and documents with a delivery service), GrabHitch (Grabs’ peer-to-peer hitchhiking application, users can take a ride or give someone a lift) or GrabFood (order food from selected restaurants in a certain area)
  • Grab users visiting the USA are automatically provided with ride options through a partnership with Lyft.

Consumer Benefits

  • Secure: drivers are selected and trained from the company to give a secure service. Each GrabCar driver is screened and rated to ensure the quality of the service
  • Timesaving: waiting time is less than five minutes
  • Convenient: users can pay cash or automatically by credit card if already registered on the platform

How To Use

  • Download the app on a smartphone (Android or iOS) or a tablet. Users can sign up by Facebook or by entering their phone number. An activation code is sent to the user by SMS to confirm the subscription
  • Then users complete their pick-up and drop-off locations to get an estimated fare
  • The application locates a nearby driver which lets users track drivers’ location in real time

Illustration

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