Country: United Statesgeico
Year: 1936

  • The user experience allows to identify the right coverage and expenses and that could be made
  • The Insurance bets on the customer ability to better understand and manage his insurance needs through community and social based comparisons

Concept

  • Geico is the second largest auto insurer in the United States that provides car insurance to millions of drivers across the country
  • When users want to estimate their insurance premiums, Geico shares with them information about what coverage people like them choose in each insurance option of an insurance contract
  • In fact, every insurance contract has different option that make premiums vary, according to coverage state people want. These options can be the bodily injury liability, the property damage liability … etc
  • Each option is defined and information about how many people like the user choose this coverage instead of another one.

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