Family Protect AXA Logo

Country: France
Year: 2013
Using the digital distribution channel is a key marketing lever for insurers since it helps:

  • to benefit from a large customer database and attract new clients with a “classical” package
  • to capitalize on these new customers and develop new digital customer experiences


  • Family protect (part of Axa group) uses a multichannel strategy to sell its insurance products packaged for family uses (internet, phone network, discount vouchers)
  • Swiss Life launched an insurance for pets (dogs and cats)
  • Both insurers chose, the website broadcasting limited promotional offers online with a 11 million customer database
  • Both insurers opened a 5-day event published on Ventes-privees where connected members could benefit from discounted insurance products
  • These offers were exclusive and only available through Ventes-privees

Family protect

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