Country: New ZealandASB
Year: 2010
ASB created a 7-day, full year customer servicing on Facebook and Twitter

Concept

  • The New Zealand-based bank focuses on Facebook: 100,000 Likes in December 2013
  • A Virtual Branch provides users with secure private webchat with one of 8 ASB advisors to assist customers with banking queries and customer service
  • Facebook Friend payments on ASB Mobile app enable customers send money to their Friends
  • Like Loan competition occurred for one month in 2013, and linked home loans to “Likes”

Consumer Benefits

  • Users can send money payment to Facebook friends
  • They have virtual access to their finances and to customized advice
Scroll to Top