Country: USAImage3
Year: 2016

Concept

  • In a direct response to rate cuts by Uber and Lyft in January 2016, a former Uber driver launched Arcade City, a ride-sharing application that directly links drivers and passengers
  • Unlike Uber, pricing decisions are decentralised so drivers are free to set their own rates which are shown on their profiles and passengers are able to review drivers’ profile before choosing their ride
  • At the end of each trip, users can either pay the suggested price or a ‘pay what you think is fair’ price through the app. Almost 50% of users opt for the latter
  • Built on the Ethereum blockchain to facilitate peer to peer transactions, Arcade City compensates drivers with ‘crypto-equity’ to create a 100% driver-owned Arcade City by 2020
  • The service goes beyond ride-sharing to include roadside assistance in case of a breakdown and deliveries (food or post)
  • As of end May 2016, Arcade City counted 18 000+ drivers and riders connected (over 3 000 former Uber and Lyft drivers) spanning 100 cities across 27 US states and Australia

Consumer Benefits

  • Transparent: the passenger can choose their driver in advance, see prices and accepted payment methods
  • Rewards: passengers paying via the application (gamification) can receive perks and prizes for levelling up their driver or passenger profile
  • Personalised: passengers can choose their preferred driver(s) which increases customer loyalty

How To Use

  • Users can download the application available on iOS or Android (application is currently being rewritten and will be relaunched soon).Interested drivers can contact the company directly
  • Passengers can pay via one of two methods: peer to peer (agreed with driver: cash, credit cards, PayPal, Bitcoin, Square, etc.) or gamification

Illustration

 

Scroll to Top