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Country: USA
Year: 2015
The media calls data the black gold of this century: how to monetize all the data that companies store?

  • United Health and Humana have been contacted by Apple in order to partner and adapt the insured contracts according to the data from its application Health
  • The data would be generated through a health mobile application or connected objects, and they would be centralized in a “hub”
  • This is the first time in the USA that a partnership between an insurance company and a player as large as Apple is considered, to mix two competencies which could offer opportunities in the development of personalized products
  • The data use is a double edged sword: if the price can be lower for people make whodaily physical exercise a priority and don’t smoke, it could be higher for people who don’t take care of their health

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